Learning Outcomes

By the end of the 120-minute session, participants will be able to:

1.       Identify the core professional skills and digital/data tools required for an RES to analyse property, advise clients, market listings and manage a sales pipeline.

2.       Select appropriate Singapore property market-analysis sources and tools for transaction, location, planning, title, affordability and investment questions, while distinguishing official data from automated estimates.

3.       Apply the Marketing Mix - Product, Price, Place and Promotion - to position a property or real estate service for a defined target client segment.

4.       Apply the Pareto principle to sales records and evaluate opportunity cost when choosing clients, property segments, channels and activities, without assuming that the ratio must be exactly 80/20.

5.       Set a clear SMART sales target and select sales channels using client fit, lead quality, cost, time, conversion evidence, capability and compliance risk.

6.       Differentiate sales strategy, sales tactics and sales methodology, then match an appropriate methodology to a property-client scenario.

7.       Prepare an integrated 30-day action plan containing the target, property-analysis tools, 4P decisions, priority channels, methodology, KPIs and review actions.