PC 3 hours 02nd Dec 2026 - Real Estate Market Analysis From Market Analysis to Sales Results
Date: 02nd dec 2026 Time: 2 pm to 5pm online zoom
S$78.00
3 hours PC - Real Estate Market Analysis From Market Analysis to Sales Results
This 3-hour course equips Real Estate Salespersons (RESs) with practical skills to interpret Singapore property-market information and apply it when advising clients. The course focuses on the Professional Competency of Real Estate Market Analysis.
Participants will examine relevant market indicators and reliable sources, including property-price movements, transaction volumes, rental conditions, vacancy, housing supply and demand. They will learn to interpret data within the correct period, property type, location and market segment, while distinguishing facts and completed transaction evidence from assumptions, asking prices and unsupported forecasts.
Participants will also apply basic Comparative Market Analysis (CMA) principles by defining a subject property, selecting relevant comparable transactions, identifying material differences and forming an indicative market position. Economic conditions, financing costs, government policies and supply developments will be considered in relation to different client circumstances.
By the end of the course, participants will be able to:
Interpret relevant Singapore property indicators and information sources.
Analyse price, transaction-volume, rental, supply and demand trends.
Apply basic Comparative Market Analysis principles.
Assess relevant economic, policy and market implications.
Form an evidence-based recommendation concerning pricing, positioning or transaction timing.
Translate the completed market analysis into a relevant client-engagement action.
Learning will be reinforced through market-data interpretation, scenario discussions, a practical CMA exercise, a client-advisory case study. The course emphasises evidence-based professional advice and does not teach participants to provide formal property valuations or guarantee future market outcomes.
Target audience:
Registered real estate salespersons (RESs)
New and experienced property agents
Sales team leaders and managers
RESs seeking to improve sales planning, prospecting and performance management
Prerequisite:
Participants should have a basic understanding of property sales and client engagement. No formal academic prerequisite is required.
Outcome Learning outcome Demonstration
LO1 Interpret Singapore property indicators and sources Source interpretation worksheet and MCQ 1 to 5
LO2 Analyse price, volume, rental, supply and demand trends Trend analysis and MCQ 6 to 10
LO3 Apply basic Comparative Market Analysis principles CMA exercise and MCQ 11 to 15
LO4 Assess economic, policy and market implications Buyer scenario and MCQ 16 to 20
LO5 Form an evidence-based client recommendation Seller recommendation and MCQ 21 to 25
LO6 Plan a relevant Market Based Client Engagement
May Tee Lay Gor
REAL ESTATE EXPERIENCE
Real Estate Professional | 1996 - Present
May has built extensive experience in property sales, investment, market analysis, client advisory and
transaction-related work. She has worked with buyers, sellers, investors and business owners to evaluate property
opportunities according to market conditions, financial considerations and long-term objectives.
• Residential property sales and marketing
• Property investment and market analysis
• Client consultation and advisory
• Property transaction management
• Negotiation and relationship management
• Local and overseas property opportunities
• Business and market development
• Agency leadership and salesperson development
Areas of Expertise
Healthcare, Wellness and Education
May has developed and delivered training across a range of topics, including:
10 wellness and holistic health topics
35 beauty and holistic health topics
Five Traditional Chinese Medicine wellness concepts
10 chronic pain management and wellness topics
10 health and nutrition topics
10 preventive healthcare and healthy ageing topics
Training and Adult Education
Her training experience includes the following WSQ topics:
Apply Teamwork in the Workplace
Implement Operations for Service Excellence
Learning and Development Programme Design
Service Excellence Essentials
Sales Target Management
Personal Makeup and Grooming
Provide Advice on Spices for Health
Cybersecurity Awareness and Digital Literacy
Personal Mission
To inspire confidence, promote wellness and empower individuals through beauty, healthcare, education and lifelong learning.
May believes that success is measured by both business achievements and the positive impact made on individuals, families and communities. She is committed to sharing knowledge, encouraging compassion and supporting people in their personal growth.
“Empowering Lives Through Beauty, Wellness, Education and Lifelong Learning.”
Contact : 98161408
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